Formed in 2011 and formerly known as Silverstone Auctions, Iconic Auctioneers is an automotive specialist auction house and were the UK Market Leader for live car auctions in 2020, 2021 and 2023. The company was started by Nick Whale, British racing driver and former main dealer for a number of prestigious brands including Porsche and Ferrari. Formerly known as Silverstone Auctions, the company rebranded in August 2023 to Iconic Auctioneers, a name that better reflects the unique and diverse range of our auctions today. We have become the favoured auctioneer of enthusiasts, collectors and investors from around the globe, repeatedly breaking auction world records at almost every sale. The sale of The Diana, Princess of Wales 1985 Ford Escort RS Turbo S1 which sold for £722,500 in 2022 and a 1987 Ford Sierra Cosworth RS500 which sold for £590,500 in February 2023, have further cemented our international reputation. View our notable sales here. The left hand video (or first video if viewing on a mobile) explains the rationale behind the change of name, from Silverstone Auctions to Iconic Auctioneers, whilst the video on the right (or second video on a mobile) is our Brand Video - please take a look!